Top 5 Foundation Myths Exposed

Lorie Landau 1-21-2022

There are tons of misconceptions about using foundation as our skin ages. This article debunks some of the most common myths, but first, here are some key facts.
Foundation can be customized for your unique skin type, coverage needs, and formula preferences.
IL MAKIAGE's foundation has a skin-loving formula with active anti-aging ingredients, such as Hyaluronic Acid and Vitamin E, to smooth fine lines. Perfect for mature skin.
Powered by millions of data points, the IL MAKIAGE PowerMatch Online Quiz magically finds your perfect shade match in 90 seconds.
You can try a full-size bottle at home for 14 days for free (YES!) – completely free, meaning even return shipping is covered.
The foundation provides flawless, buildable coverage. But don't take my word for it. Instead check out over 300,000+ 5-star reviews.

So here are the TOP 5 FOUNDATION MYTHS, and why they are simply wrong:

MYTH #1:
FOUNDATION LOOKS BAD ON MATURE SKIN.

FACT:
THIS FOUNDATION FITS YOUR UNIQUE SKIN TYPE AND SKIN TONE.

As I get older, I am increasingly aware that foundation can settle into my fine lines and cake and crease leaving me with dry, cracked makeup looks. IL MAKIAGE’S foundation contains all the right ingredients to keep me feeling and looking like my best self despite my aging skin. With soft focus powders that blur and smooth, my makeup no longer settles into my skin. The result? Natural coverage that looks and feels like you're wearing nothing - absolutely no caking and no creasing – and a more confident me! Beyond that, this foundation has a skin-loving formula with active anti-aging ingredients that support my skin and leave me with a youthful glow.

MYTH #2:
SHADE MATCHING ONLINE IS IMPOSSIBLE.

FACT:
THIS POWERMATCH QUIZ FINDS YOUR PERFECT SHADE.

Are you falling for the common misconception that shade matching is a nightmare? For years, I struggled to find my perfect match. I trusted random salespeople or ordered multiple shades online only to end up with foundations that didn’t match my skin tone, skin type, or undertone. Then, I discovered IL MAKIAGE’s PowerMatch Quiz! This quiz will match you to your perfect shade right from the comfort of your own home. The days of guessing your shade match in-store or online are behind you, because this quiz algorithm uses artificial intelligence to predict a shade that is expected to be 94% accurate! With 25M already matched and 300,000+ 5-star reviews, I can assure you that the results of this quiz will truly leave you speechless.

IL MAKIAGE's Powermatch Quiz will match you to your perfect shade

Are you ready? Take the quiz
to find your shade

MYTH #3:
FULL COVERAGE LOOKS AND FEELS CAKEY.

FACT:
THIS FOUNDATION LOOKS AND FEELS LIKE SKIN.

Say goodbye to cake face! This foundation’s natural coverage looks and feels like you're wearing nothing - absolutely no caking and no creasing. You will be amazed by the totally natural glow you're rocking. The formula is completely buildable, meaning you'll be good to go on your #blessed days as well as those days where your skin needs a little extra love. You will no longer need to buy a “full-coverage” and “daytime” foundation, because Il Makiage gives you the best of both!

MYTH #4:
ALL FOUNDATION IS HARMFUL TO YOUR SKIN.

FACT:
THIS FOUNDATION HYDRATES AND NOURISHES.

Many of us are concerned that makeup will cause breakouts and congestion in the skin; however, IL MAKIAGE's foundation contains powerful ingredients that are perfect for supporting skin. Hydrating Hyaluronic Acid plumps and firms the skin, making fine lines disappear and giving the skin a beautiful glow. Vitamin E reduces signs of aging by soothing the skin and fighting off free radicals. Together, these ingredients prevent skin damage. We love a makeup product with added skincare benefits, and I know your skin will too.

MYTH #5:
MAKEUP IS FINAL SALE.

FACT:
YOU CAN TRY THIS FOUNDATION FOR 14 DAYS – FOR FREE.

Don't believe that the foundation will be perfect? No worries, I didn't believe it at first either. That's why IL MAKIAGE created the Try Before You Buy program, so you can try the full-size product at home for free for 14 days, completely risk-free. If you hate it (no chance), return it! In fact, you can try IL MAKIAGE's entire routine of amazing makeup products at home for free. Take the quiz and they'll also recommend a concealer and primer to complement your new perfect foundation.

Take the quiz

Still not sure? 300,000 5-star reviews don't lie! Read what some of IL MAKIAGE's most recent customers have to say:

This stuff is magic

"My husband even asked me if I had gotten Botox when I started wearing this or if I had done something different to my skin. He never notices anything! But he noticed this."

@COREYONCAMERA

It went on like a dream

"What I love about this is that it's lightweight. It blends perfectly with my skin tone. It has vitamin E, so it doesn't fall into my fine lines. As I age, it's just important that I have a foundation on that looks natural. I love that it’s not falling into my fine lines. It went on like a dream."

@STYLISHPARADOX

took 10 years off my face

"This is like Botox in a bottle. I am telling you. I think I just took 10 years off my face."

@KIMYOUNGATANYAGE

"IL MAKIAGE’S Woke Up Like This Foundation is one of the few products that is genuinely worth all the Instagram hype. You really can’t go wrong."

"Il Makiage has found the sweet spot when it comes to creating excitement around online make-up purchases, thanks to its hundreds of products, huge social presence, and studious, tech-first approach to shade matching."

This foundation really does it all. A perfect shade match, flawless coverage, and anti-aging benefits wrapped into one. What are you waiting for?

Take the quiz
to find your shade

TOP 5

Foundation Myths Exposed

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