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Launched in the US in 2018 by brother-sister duo entrepreneurs, IL MAKIAGE is a New York based, tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online.

We are defining and building the future of beauty by using unparalleled technology to connect people with superior, painstakingly tested, beauty products.

Following our major success as the fastest-growing online beauty brand in the US, in 2020 we started expanding our mission worldwide and launched IL MAKIAGE in the UK and Germany. In 2021, we arrived in Australia.

We are continuing to work tirelessly to develop products with uncompromising attention to detail, serve our millions of customers 24/7 and disrupt the global beauty industry.

“IL MAKIAGE has found the sweet spot when it comes to creating excitement around online make-up purchases, thanks to its hundreds of products, huge social presence, and studious, tech-first approach to shade matching”
“... IL MAKIAGE, the American beauty brand that’s racked up a colossal fan following since it launched a year and a half ago, to become the fastest-selling beauty brand in the states”
“With online beauty sales booming, it’s clear that we’ve learned to love buying make-up via our phones, rather than heading into a store (remember those?)... This is where new tech-led beauty brand IL MAKIAGE comes in”
“Cult cosmetic brand IL MAKIAGE is finally coming to the UK.”
“IL MAKIAGE developed an algorithm-powered online quiz to help women find the best match for foundation among 50 available shades”
“E-commerce first brands like IL MAKIAGE, sick of customers buying beauty offline, are hoping influencers and a new technology platform can change shopping behavior.”
“AI picks your 'perfect' makeup shade without seeing your face”
“IL MAKIAGE is famed not just for producing good cosmetics but for making buying make-up online easy.”