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5 reasons to buy foundation online
By RAE LANDAU | DECEMBER 2018
It’s no secret that shopping for foundation is an exhausting process. Whether you’re trying to find your perfect match online or at a crowded makeup counter, it can be a real trial by fire. How do you even know if the shade or formula is right for you until you give it the true test at home? ...You don’t.
THE FIRST BRAND TO BRING YOU A BETTER WAY TO BUY FOUNDATION: TRY BEFORE YOU BUY.
IL MAKIAGE, a new, prestige beauty startup knows your standards are too high for that. Theirs are too. Which is why they’re the first brand to bring you a better way to buy foundation: Try Before You Buy.
Here are 5 reasons why buying foundation online just got easier. By a lot:
1.
Get your perfect match online in just 90 seconds.
IL MAKIAGE’s 90-second PowerMatch foundation quiz will introduce you to the exact shade and formula your skin has been craving. It’s the expertise of a makeup artist, without the human error or need to leave your couch. You have to take it to believe it. Take their new PowerMatch quiz and find your perfect foundation match online.
TAKE THE QUIZ
2.
give your foundation the true test. at home. risk-free.
How do you even know if a foundation shade or formula is right for you until you give it the true test at home? ...You don’t.
But with IL MAKIAGE’s Try Before You Buy program, you get your perfect match to use at home for 14 days FREE. Add it to your routine, layer with other products, do your thing, then decide if you want to love it or leave it. If you love it (and we’re pretty certain you will with these results), keep it for $41.
WITH IL MAKIAGE’S TRY BEFORE YOU BUY PROGRAM YOU CAN TRY IT AT HOME FOR 14 DAYS FREE.
Didn’t end up with a perfect match? Just return or exchange the foundation for free within 14 days of delivery. You’ll only be charged the original $5 shipping cost. Seriously, it’s stupid easy. You’d be doing yourself a disservice if you didn’t give it a try.
3.
You can now easily buy foundation online while saving time & energy.
IL MAKIAGE has simplified every part of the tired buying process by taking the guesswork out of finding your perfect match and giving you 14-days to try it at home for free. So you get the quality you demand, without ever compromising on the flawless experience you deserve. No charge, no fuss. It’s almost too easy (even when your looks aren’t).
FIND YOUR SHADE
4.
You get a foundation with truly high standards. 50 SHADES OF IT.
Like every product in the IL MAKIAGE collection, their Woke Up Like This foundation is 100% cruelty free. It’s lightweight, and enriched with good for you vitamins and minerals for hydration and anti-aging.
IL MAKIAGE has quickly carved out a space for itself in the overcrowded beauty sphere by speaking directly to bold, maximalist, “high maintenance” women who know exactly what they’re worth and creating makeup that lives up to their high standards.
IL MAKIAGE SETS THE STANDARD FOR INCLUSIVITY WITH 50 SHADES, OVER HALF FOR DARKER SKIN TONES.
With 50 foundation shades to choose from, over half made for darker skin tones, IL MAKIAGE is setting the standard for quality and diversity, proving to be a breath of fresh air for beauty consumers.
Take the PowerMatch Quiz to find your perffect match and try it at home for free.
5.
People, Makeup Pros and the Press are loving it.
IL MAKIAGE customers around the world are buzzing about their perfect match. Check out what they’ve said below.
"I have the hardest time finding foundation shades that match my fair skin and rarely ever buy them without testing in store first but the websites survey matched me perfectly!" KELLI M. 11.30.18
"I love this foundation! super easy to apply, blends in super flawlessly and truly looks like my natural skin with the blemishes removed. I barely use concealer at all when I use this foundation, and it goes on super easily with my foundation brush. Would highly recommend! The bottle is beautiful and mess-free to use." JESSICA L. 12.2.18
"My new favorite foundation, i love the formula. It stays on all day, it’s not too matte and definitely not oily or dewy either, the coverage is very good, it has full coverage and doesn’t look cakey on the face."TARA A. 11.14.18
"I am in LOVE with this foundation. It’s full coverage, matte, all day wear, and it doesn’t break my skin out what so ever." TESSA F. 11.12.18
Fan mail is great. But your opinion is better.
Naturally, as a direct to consumer, digital-first company, IL MAKIAGE couldn’t stand for an average foundation matching experience, so they went all out with an unrivaled online match quiz and a Try Before You Buy program that is the first of its kind in the makeup category.
Try IL MAKIAGE’s PowerMatch Quiz & Try Before You Buy program yourself. Risk-free and free-free.
TAKE THE QUIZ

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