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FOCUS ON MY
GAME FACE
IL MAKIAGE and Arsenal Women partner to celebrate the skill and passion of women footballers.
ARSENAL WOMEN ARE BREAKING RECORDS
For more than three decades, Arsenal Women have been setting new standards, while encouraging the next generation to continue the legacy.
Most decorated women’s team
in the UK
Largest ever crowd
to attend a Women's Club Match in the UK
Role models
for a generation of women and girls
BUT THERE’S STILL WORK TO DO
Women in sports’ worth, sponsorships, and success has been tied up in how they look for decades. Even young girls are impacted:
2x
as many teenage girls disengaged from sports after primary school compared to boys of the same age.*
OVER 60%
of those disengaged girls worried about being judged by peers as “too sporty”

*Based on March 2022 UK Study by ‘Women in Sport’

PROUDLY SPORTING OUR PASSION AND INTENSITY
As Arsenal Women’s first and only beauty partner, we’re celebrating the elite talent, passion, and impact of women footballers.
Together, we want to inspire women of all ages to unleash their boldest, most badass side. To show off their game face — whether that looks fierce, focused, gritty, or grateful.
What a partnership it's been already
Roll the highlight reel:
Double-Decker Takeover
We covered London's buses in our
selfie-worthy campaign to raise
awareness and empower fans.
Coaching Clinic
Arsenal legend, Kelly Smith, shared
her elite skills and advice with teen
players from the community.
Press
Women's Sport Trust highlighted1 us as
a trailblazing partnership, driving
growth in women's sports partnership.
Join us in celebrating women athletes and inspiring confidence in the next generation.
#FocusOnMyGameFace
We celebrate every game face
Meet our All-Star players, featuring Arsenal Women’s faves:
WOKE UP LIKE THIS
Flawless Base Foundation
F*CK I’M FLAWLESS
Multi-Use Perfecting Concealer
no filter
Poreless Base Smoothing Primer
ICON MASCARA
HIGH VOLUME & INTENSE CURL
MINERAL BAKED BLUSH
INSTANT BRIGHTENING BLUSH
DIRTY TALK LIPSTICK
SILKY-MATTE LIP COLOR
LIP SERVICE LIP GLOSS
HI-SHINE LIP COLOR GLOSS